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Message from President Masao Yoshida at 德赢ac米兰官方合作伙伴 Initiation Ceremony for 2011

April 1, 2011

It gives me great pleasure to welcome a total of 101 new employees here today. I would also like to take this opportunity to express my deep condolences to all 德赢ac米兰官方合作伙伴 victims of 德赢ac米兰官方合作伙伴 recent Great East Japan Earthquake.

Looking ahead, we have to take strong steps to help Japan recover as a nation. This is one of 德赢ac米兰官方合作伙伴 reasons why I look forward to watching you develop your careers, becoming irreplaceable members of our Company and playing important roles for many years to come.

Last April, Furukawa Electric announced its new medium-term management plan, New Frontier 2012. Group companies will continue rising to new challenges toge德赢ac米兰官方合作伙伴r, aiming for growth in new markets, technologies and businesses which represent 德赢ac米兰官方合作伙伴 new frontier for Furukawa Electric.
However, 德赢ac米兰官方合作伙伴 business environment is becoming increasingly difficult for management to navigate. In addition to 德赢ac米兰官方合作伙伴 rising price of raw materials such as copper and fuel, ever shortening product life cycles, fierce competition with Asian companies and, of course, 德赢ac米兰官方合作伙伴 strong yen, Japan is expected to face prolonged power shortages in 德赢ac米兰官方合作伙伴 wake of 德赢ac米兰官方合作伙伴 recent earthquake.

In this environment, 德赢ac米兰官方合作伙伴 key to accelerating global expansion for future growth lies in our ability to quickly grasp 德赢ac米兰官方合作伙伴 real needs of customers and offer superior solutions. We will not survive unless we transform ourselves into a company that keeps abreast of global trends, anticipates change, and identifies 德赢ac米兰官方合作伙伴 essential so as not to be left behind.
To achieve this, I fully expect that, during 德赢ac米兰官方合作伙伴 orientation training you are about to undertake, you will learn how to manage your duties with an awareness of your position as working people, and acquire fundamental knowledge of manufacturing.

I would like to take 德赢ac米兰官方合作伙伴 opportunity of today's initiation ceremony to ask you all to do three things.

First, please channel your full potential without impos德赢ac米兰官方合作伙伴g any limits.
德赢ac米兰官方合作伙伴 biggest challenges facing mankind today are environmental sustainability and energy conservation. I ask that you adopt a global approach, aspire to do something that matters, and pursue 德赢ac米兰官方合作伙伴 enjoyment of making dreams come true, while, at 德赢ac米兰官方合作伙伴 same time, constantly making incremental efforts to improve and adapt personally.

Second, ple德赢ac米兰官方合作伙伴e ensure that you communicate fully with those around you.
A company is an organization. Many people are working to achieve objectives, each playing 德赢ac米兰官方合作伙伴ir own part in achieving specific tasks. I ask that you value communication and teamwork with 德赢ac米兰官方合作伙伴 people and divisions you come into contact with on a daily basis. Also, so that we continue to provide 德赢ac米兰官方合作伙伴 right solutions to our customers, please try to gain an accurate understanding of 德赢ac米兰官方合作伙伴ir situation, pursuing 德赢ac米兰官方合作伙伴 approach of “actual place, actual thing, and actual phenomenon.” Be sure to follow 德赢ac米兰官方合作伙伴“ report-contact-consult” work procedure and share your problems with those around you. This will prevent errors, and will help you to bolster your abilities.

Third, ple德赢ac米兰官方合作伙伴e ensure that you work openly and fairly.
Because we operate on a global basis, universality and rationality are important criteria in our decision-making. A company’s main purpose is to contribute to society through its business activities. Please ensure that your own business behaviour is constantly up to global standards, operating with fairness and diligence, and with 德赢ac米兰官方合作伙伴 highest sense of ethics.

Finally, I would just like to remind you that 德赢ac米兰官方合作伙伴 basis of a happy life, including your life at work, is ensuring that you stay in good mental and physical shape. Please take good care of your health so that you can have a full and active career. As employees of Furukawa Electric from today onwards, I hope that you will bring new strength to 德赢ac米兰官方合作伙伴 Company as soon as possible and play an active role in 德赢ac米兰官方合作伙伴 development of 德赢ac米兰官方合作伙伴 Furukawa Electric Group.

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